Pricing a product deliberately high to encourage favorable perceptions of the brand based on the priceĭesigner eyewear sold at a premium price that's much higher than competitorsĪdding a fixed percentage on top of the cost of producing a product, regardless of consumer demand or competitors’ pricingĬlothing brands that sell garments for 50 percent more than what it costs to manufacture them Pricing a product low because of low costs of production, marketing, and advertising, and relying on high sales volume to generate profitĪirlines that offer economy seating at the lowest price tier Pricing a product based on how much the customer believes it’s worthĪ coffee company with strong brand loyalty among its customer base pricing coffee higher than competitorsĮntering a market at a low price and increasing prices over timeĪ media streaming service that offers a low starting subscription price Rideshare services with price surges during periods of peak usage Pricing that varies based on marketing and customer demand Rental properties that lower the rental price to match or beat a competitor’s price and gain market share Pricing products based on the price of competitive products, rather than cost or target profit usually cheaper than competitors Innovative electronics sold initially at high prices to attract early adopters and later sold at lower prices Setting new product prices high and subsequently lowering the price as competitors enter the market Skimming pricing strategy (also called pricing skimming or skim pricing)
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